You’re Leaving Money On The Table (free template)

abandon cart template

Don’t have an abandon cart email? Here’s one you can use (Yes, it’s really this simple) Email One – Simple Reminder Send 60 Minutes After Abandonment. This is just a simple reminder that they have left something in their cart. ———- Subject: Forgotten Something? Hi *name*, You were shopping with us but you didn’t complete your purchase. If you wan’t it … Read More

What Tesco Can Teach You About Your Product Range

tesco video intro

Three Steps To Optimise Your Product Range: 80/20 your product range – list them in order of sales, cut the bottom performers Put your main products front and centre – show them early and often to your customers Re-focus on your customer persona – what solves the biggest pains and gives the biggest gains to your ideal customer?

3 Types of Referral Program (and 3 ways to Optimise Your Own)

  Examples of Good Referral Programs: Dollar for Dollar: Uber Percentage Paid to Referrer: Pavlok Tiered: Kitchen Surfing What you’ll often find in ecommerce and online retailers are referral customers that come from referrals from another customer – spend earlier and spend more and a lot more valuable over a lifetime. So make sure you are leveraging your existing customers … Read More

The Minimum Viable Funnel

Everyone wants to be lean these days. Lean startup, design thinking, agile, disruptive, etc etc Often being used in a big word salad. The Lean Startup movement has spawned or popularised a number of valuable concepts. One of them is the Minimum Viable Product. Wikipedia describes an MVP as: “a product which has just enough features to gather validated learning about … Read More

5 Types Of Landing Page To Explode Conversion

Getting people to your site isn’t enough. You have to get them to do something when they arrive. Whether you’re selling products or high-value services you need to capture prospects details and communicate with them to build a relationship. I do it on this very site with the Growth Guide. Unless someone has been referred to me they are unlikely to … Read More

Net Promoter Score: A Simple Way to Collect Massive Data

Data, data everywhere. Some businesses have torrents of it and don’t know what to look at. Some businesses live in a data vacuum. Recently I highlighted one number that is extremely important to every business. Here’s another number that is very important and easy to collect. Net Promoter Score The Net Promoter Score was created by Bain and Company. The … Read More

Why You Need To Hire A Coach This Year

Jose Mourinho is a handsome Portugese guy who also happens to coach football teams. In ten seasons of club management, Mourinho has led his club to win its domestic league eight times, the UEFA Champions League twice and the UEFA Cup once. It’s the nature of success that is most impressive. He’s done it in different locations – Portugal, England, Italy … Read More

5 Essential Analytics Dashboards

Google Analytics is one of the most powerful tools available. The fact that it’s free certainly helps. Analytics help you track patterns and user behaviour. It’s a very sophisticated suite of software and many businesses have full-time analytics teams capturing, analysing and sharing the data. For most people there’s too much information in there to be usable. I’ve seen plenty … Read More

How knowing one number can change your business

In the early 2000’s Paypal came onto the market trying to build a payment service outside the banking system. To compete they had to grow fast; really fast. So they decided to pay people. New customers got $10 for signing up, and existing ones got $10 for referrals. Paypal used to literally pay people to become customers and pay people … Read More

10 Things For More $$

I hate complexity. In the digital world there are many snake oil salesmen peddling complexity because it makes them money in the short term. They are getting found out as the business results are missing. Unless something generates more leads, customers and cash in a reasonable time frame it’s a waste of time. Those metrics are wins. and winning is fun. Nothing … Read More