Outsourcing Digital Process: Is it Right for Your Business?

What is the most valuable commodity to a business owner?

You might be surprised, many business owners do not know the answer. They’ll tell you it’s business assets, sales, profit.

They’re all wrong. These are important but nothing more important than TIME!

You can make more money, but you can’t make more time!

For small and medium business owners, time is even more valuable. There’s not enough hours in a day to run a business and to network to get the job done.

Running every aspect of business – from marketing, finance, and day-to-day operations – is hard to do all on your own.

Sometimes, you have the manpower, but it isn’t enough. You need to have the right people to back you up.

The High Cost of Hiring In-House Staff

Hiring an assistant or a team of individuals can be one of your options. They will be responsible for each business process, so everything is streamlined and running smoothly.

This option can be costly though, especially if you’re starting out with your business.

In fact, you need to offer them a competitive wage and some exceptional benefits before you can get the right people onboard.

What is the most effective strategy to cut business costs?

Businesses turn to digital marketing firms to help them accomplish several of their online marketing processes. Some of these tasks include following:

  • Content Creation
  • Keyword Research
  • Social Media Marketing
  • Web Development
  • Website Creation and Maintenance

In their bid to save time and money, they often consult business management experts who can help them improve their business processes. You can find these experts within the ranks of digital consulting and marketing firms.

Some of them even own an online marketing company, since consulting is one of their main services. These companies can also provide teams of skilled professionals who can handle several of the online marketing processes I’ve mentioned above.

Common Digital Processes that Business Owners Can Outsource

There are several business processes that can be passed on to digital marketing companies. These firms can help you with your online marketing campaign, so you can focus on other areas of your business. Some of these processes include the following:

1. SEO-Related Services

Search engine optimization is a task that you can’t do in a day.

It is time-consuming and requires expertise and knowledge of the field. It’s broad, and most of the time – unpredictable.

A foundation of an excellent SEO campaign is a good keyword research.

There are tools to make it easier like Google Keyword planner or paid tools like Moz, but analysing thousands (if not millions) of keywords also takes time.

Aside from keyword research, SEO experts regularly update their knowledge to cope up with the latest algorithm updates from Google, Yahoo, and Bing. They also analyse results using analytics tools, so they can come up with a more result-oriented campaign next time.

If you are going to put people who do not have expertise in this area, it’s a waste of time and resources. The right people including strategic planning and implementation is a must for any digital marketing campaign to succeed.

Content Creation and Marketing

This is another important process to businesses with websites. When you want to engage your target audience and acquire the much needed leads for your business, it’s essential to have quality content on your site.

Having quality content on your site can give you the following advantages:

  • You gain more credibility with the search engines
  • The content get shared and distributed on other relevant websites, hence you get organic links
  • It can gather considerable amount of traffic to your site
  • Your visitors are more likely to convert into paying customers, since you have something valuable on your site.

Creating your own content is not a mundane task. An engaging and informative post also requires in-depth research and sometimes, time. Take note that content is not only limited to articles, but video/digital storytelling and infographics.

A better solution is to delegate this task to third-party content writers, graphics designers and video editors. A good example for digital storytelling is Sparkol – a whiteboard video creation tool that can take your story to the next level.

It’s a simple tool to work on, but if you’re not yet confident on creating your own videos, then you can simply let a digital marketing firm do this for you. You only need to collaborate with them, especially during the story/plot creation phase.

Social Media Marketing

Social media marketing is a process that will focus on efforts to create valuable content that can effectively attract and encourage followers through various social networks. Just like content marketing, this task can be delegated to online marketing teams.

There are several social media tasks like:

  • Regular updates of social media accounts
  • Creating social media calendar
  • Publishing quality content
  • Answering comments and feedback
  • Scouring social networking sites for relevant content that can be posted on your own company page

Since this process will require regular updates of social media accounts, it will take much of your time.

There are 10 social media management tools that you can use for these particular tasks:

  1. Hootsuite
  2. SocialOomph
  3. Tweepi
  4. Spredfast
  5. Buffer
  6. Sprout Social
  7. Everypost
  8. Bitly
  9. SocialFlow
  10. Crowdbooster

Web Development, Site Management and App Creation

Site creation and management is another essential process for any type of business these days. Oftentimes, you need to create landing pages, tweak your email capture form or simply update the look of your website.

For this purpose, you seek the help of a web developer, or if you have the coding skills – you can do it yourself. But then again, it can be tedious work that you can simply outsource.

In addition, the popularity of mobile devices has paved the way for marketing apps to enter the digital marketing arena. Creating an app for your business is an intricate process that digital marketing firms can easily do for you.

Overall, outsourcing business processes is a flexible and strategic way of doing business. It’s a trend that every business owner should be aware of. Most importantly, it’s the best way to save your resources.

If you want to know more about outsourcing, maintaining an effective website, and gathering leads for your business, you can speak to James first and book in a free 30 minute strategy session.

You can also download our FREE Ebook The Growth Engine to know the exact strategy we are using to grow our clients’ business.

business website

Tracking ROI: How Successful is Your Business Website?

I often have two questions for a business owner about their marketing.

How much do you spend to acquire a customer? 

How much is that customer worth over their lifetime with you?

Some can give real numbers. Most can’t.

Knowing those two figures makes a huge difference to a business.

If you know your numbers you can outspend your competition and take customers from them.

If you know your numbers you can get a higher quality of customer who will spend more.

If you know your numbers you can turn low spending customers into high spending ones just by knowing that they are low spending…

The good news is it’s never been easier to know those numbers and how they relate to your website.

Why are metrics critical to your business website?

As a website owner, you need to gather relevant data that gives you an overview for your campaigns. This is why metrics play an important role in improving the performance of your website.

During the 90’s and mid-2000, website owners did not have the means to track their own campaigns. Web analytics were not yet available to the masses. Only large companies could afford to setup it up. And it was tedious work.

In 2006, Google launched its own web analytics tool. They made it a free tool that everyone could use.

Using the information that Google Analytics provides you can get a picture of where you should be focusing your attention online.

What are the Most Popular Metrics To Assess

At present, more and more online marketers are using metrics to assess strategies. There are different types but here are some of the most popular ones used today:

  • Visits Referred by Specific Search Engine Terms and Phrases

This metric shows keywords or key phrases that are responsible for sending traffic to your website. Some of these keywords can come from any content that you published on your website.

This is good to track on a regular basis as it will help you identify new and profitable keywords. This can also help you understand the performance of your current content strategy and take steps to boost your search ranking, if needed.

  • Pages Receiving Traffic from the Search Engines

Are your pages getting indexed? This metric shows the website pages that are getting indexed through the number of incoming traffic. You can also track certain issues with your site like: link acquisition, site architecture, XML Sitemap, metadata and uniqueness of your content.

  • Conversion Rate by Search Query

What keywords or key phrases continually send visitors to your site and convert this traffic to paying customers?

Tracking this metric will enable you to dig deeper and find out the most effective landing pages on your site. You can also pretty much ballpark how you can tweak your strategy to address the pages that are not performing well.

Using Analytics Tools to Optimise Your Content

There are many types of analytics tools in the market today. For this segment, our focus are metrics in Google Analytics. It is perfect to use since it is free but very powerful.

Some of the most important data you can get from the behaviour report are:

Pageviews – The number of pages viewed by your visitors. This will include repeated views on a single page.

Average Time on Page – Amount of time viewers spend on a particular page on your site.

Unique Pageviews – This is the number of unique visitors who have viewed a page at least once during their visit.

Bounce Rate – This is the percentage of single-page visits to your site. If a visitor goes to one of your pages and exits the site from the same page they entered in. This action will be factored in into the bounce rate.

One other tool that offers real-time analytics tracking is Woopra. This tool is a desktop application that can feed live visitor stats. One awesome feature exclusive to this tool is its capability to chat live with individual site visitors. This is a great feature for e-commerce sites, but it would also be an invaluable feature for any type of business.

Key Takeaway

Metrics help you measure your success when doing online campaigns. If you have identified your buyer persona and know their online behaviour, you can make changes accordingly and segment your market. You can better address their pain points if you have a deeper understanding of how they behave when making selections and finally doing a purchase.

If you can clearly identify who spends more time on your site and on what particular content, when and where they enter and exit,  it can point you to the stage when your customer decides to purchase and give you an idea why they stopped at certain points.

Knowing these, you can already ask yourself the following questions and make adjustments based on your answers:

  • Do I need to change the format of my content?
  • What kind of format works best for my market?
  • What kind of information do I need to give out to my audience?
  • What information is lacking in my content that my audience needs?
  • What particular pages in my website needs adjustment?
  • How can I maintain the interest of my visitors to a particular page?

Enjoyed this article? Download a copy of our Google Analytics Metrics Guide  and get to know what metrics matter most to grow and improve your business.      

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You can also download a copy of our BOOK and get the exact strategy we are using to grow our clients’ businesses.

If you have questions, send us a message or drop us some questions in the comments below.

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